SG *FASHION FIX* – Win a Merewif Necklace + Best Dressed Audrey & Disco Queens
merewif header pic








Wilmington-based Jewelry Designer Savannah Watson wearing a variety
of pieces from her newly-launched jewelry collection, Merewif

I first met Savannah via Facebook. A Wilmington native with an emerging career in fashion, she was contemplating making the move back home from LA, and looking for advice. We all know the catch to living in Wilmington. It’s a beautiful place to live, but a hard place to make a living.


Several months later, we met at one of my Fashion Preview events. Savannah happened to be in town and decided to get a firsthand look at the Wilmington fashion community. Currently employed as an Associate Footwear Designer at BCBG Max Azaria, we immediately bonded over our shared passion. Joel laughed when I shared with him the highlight of my night – not only had I made a new friend, but Savannah graciously offered her significant employee discount on a BCBG dress I had been coveting.


The dress may have sold out before she had the chance to make the purchase, but plans were already in motion for Savannah to join her family and boyfriend making Wilmington her home once again. As for my dress, I tracked it down on ebay and wore it to the Make a Wish fashion show. Peristance, my friends, does pay off.


In Savannah’s case, she applied her fashion background (FIT education, internships at Lucky Magazine and Marc Jacobs and Assistant Footwear Designer gigs at both Alexander Wang and BCBG) with her semester of metal smithing classes she attended in Boston while her boyfriend Tim finished grad school at Harvard in developing her own jewelry collection.


Named Merewif, which means “Mermaid” in Old English, Savannah says growing up on the coast, the beach has always been an underlying influence.  Describing her own personal style as “modern ’70s, a bit hippie, a bit rocker with a touch of romance,” the Merewif collection carries consistant blue hues reminiscent of the sea while sharing Savannah’s nod toward the romantic naming each piece after characters from The Canterbury Tales or popular names from the Edwardian era.


“I want people to be surprised when they see my pieces. The goal is always to create something I haven’t seen before. Yet, I still want them to be wearable.” To find out which pieces have surprisingly been the most successful with the launch of her new website, please read below.


SHOP: For Small Business Saturday,
Merewif is carrying over their Black Friday sale:
30% off orders over $100.
Code: fatfriday
Click below image to start shopping!





Shop Local, Shop Raleigh.
Raleigh Trunk Show at Beanie + Cecil
THIS Saturday 10am-6pm

ff: What was the moment you decided you wanted to shift your focus from footwear design to jewelry?
“At BCBG, we did everything on the computer and we were on there all day going through the different channels to get our designs approved. With this new direction, I was looking to simplify the process. I wanted something tactile, to have the moment, get inspired and create. Jewelry was the easy way to do that.”


ff: Where do you source your materials?

“I wanted to stay away from mass production in China. It’s important to me – especially in this economy – to keep it local and only purchase from U.S. suppliers. The more local I can get, the better.”


ff: How would you say your career experience has prepared you to launch your own line?


“I’ve had a lot of retail experience and have seen patterns of what customers want.
The longer you work in an industry, the more confident you become. Hands-on experience is so valuable compared to what you learn in school.  My past jobs were so computer-oriented so now I am able to do my own graphic design, web design and photography.”


ff: Since your website launch, which of your pieces has been the most popular?
“My most popular piece so far, the Helaine (above left), happened by accident. I actually created it to layer with the Charmer necklace just because I thought it would work better in the photograph. It has a turquoise patina brass petal with a personalized asymmetrical initial charm.”


ff: Who is the Merewif customer?

“I’m trying to keep my customer base pretty wide. As far as the safer vs. my more fashion forward pieces, so far customers are leaning towards the safer pieces. I can’t think of anyone that couldn’t find a piece in the
collection that would work for them. Even my mom surprised me by wearing the Phoenix earrings with the Carlisle ear cuff – together, and it worked!  And, I just made the Helaine for my grandmother.”


ff: Which of your pieces would you say is the most edgy?
“I would have to say The Summoner since the choker is still in the beginning stages of a resurgence. To balance the choker, there is a lariat that hangs down your back. I’m the kind of person that likes to wear things a variety of different ways. It’s really a sexy piece.”


ff: What is something signature to the Merewif line that you can see evolving with each collection?


“I really like the idea of personalized jewelry, and I think it’s something I will continue with. I like providing the option to give a friend a bracelet with a personalized message instead of a traditional ID bracelet.”



L: My personalized “Style Girl” Name Plate bracelet 

R: Fun time accessorizing Merewif with Savannah at Land Rover’s party at Manna


ff: Share with us a Style Tip for accessorizing Merewif.


“I like to pile on three necklaces that you wouldn’t initially think would go. I suggest varying lengths with one bold piece and two smaller charm necklaces with it.”

For a chance to win the “Virginia” necklace (pictured above, $45),
all you have to do is “Like” the Merewif Facebook page!

Winner will be announced in the FASHION FIX Friday Dec 7th





On Friday November 30th from 9am-1pm,
Port City Eye will offer 40% off (glasses or sunglasses)!
This is a one day only sale so don’t miss out on this amazing deal!

Cannot be used in combination with insurance benefits or other promotions



Breakfast at Tiffany’s Shopping Soiree

Aqua Fedora& The Southern Mermaid hosted their first Breakfast at Tiffany’s Shopping Soiree with a line of 50 women dressed a la Audrey in their LBDs at 9am hoping to receive a swag bag filled with jewelry, makeup, candy and gift certificates.  Before noon, Aqua Fedora offered 40% off  clothing & accessories and The Southern Mermaid offered 30% off all furniture and home decor. Ticket sale proceeds benefitted Sharing our Bounty, a local organization dedicated to helping families in need.

Bria Durnell, Vanessa Marttinen and LBD contest winner Tracey Kellogg,
who won an “Evening of Luxury” package: drinks at The Fortunate Glass, dinner at Manna,

and a night at a romantic downtown Bed & Breakfast.


Khalilah Olokunola of A Boxed Event (left) shares a smile with a friend.


It’s all in the details! Tracey’s seamed stockings, opera
length gloves, black pumps and crystal strand bracelet.


Aqua Fedora owner Jenna McKnight rings up another Audrey.



L: Style Girl’s signature Holly Golightly get-up
R: Pretty Audrey-inspired customer enjoying a mimosa.


Carrie Johnson Furr, owner of The Southern Mermaid

oversees the champagne bar



“Studio 300”

The Alley Grand Opening Party


The Alley, Charleston’s hip new bowling alley located at 131 Columbus Street, hosted an invite-only “Studio 300” disco dance party and bowlathon in honor of their grand opening. Guests were encouraged to dress in their “best disco outfits” and were treated to a groovy good time benefitting the “Be a Mentor” program.



My favorite outfit of the night. From a light-up afro to a Pucci print,
platforms and bellbottoms for days, she had it going on!


What’s a disco party without sequins?

The crowd was fascinated by Jordan’s acro-moves all night!



L: Guests were greeted with a champagne toast from this golden disco duo.
R: Danni Baird looking groovy, baby!


Photo Booth fun


Charlie’s Angels?  Lindsay Fleege and Jess James missing Deirdre, our third Angel





L: Even Evil Knievel made an appearance! / R: Roller Girl hottie



Lindsay shows how it’s done!


Little known fact: I once took home a “High Game” trophy for bowling in middle school




Wilmington finally has Dannijo jewelry!
Shop their signature statement necklaces and ear and arm candy at Oliver



SHOP Vintage-Inspired Bombshell Dresses
One Day Only Trunk Show at Lilies & Lace

Thursday Nov 29th 4-7pm


November 24
2nd Annual Indie Pop-Up Shop


Amazing Capes is a labor of love created by Roxanne,

who makes the FASHION FIX come to life on my website every week.
Everyone needs a superhero in their lives!
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Click Above to view my new Instagram website!


For more style-related events and details, visit FASHION FIX Events Calendar.


Everyone needs a fashionable friend who knows the best places to shop. Looking for the insider scoop on the most sought-after deals?

Once a week (FASHION FRIDAYS), get your fashion fix with Style Girl’s style tips, style on the street + more!


Please forward on to your oh-so-fashionable friends.





Copyright © 2011 Style Girl Jess James, All rights reserved.




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