Style Girl Jess James, Focus on the Coast Fashion Editor and style columnist for the Star-News, has continued to seek opportunities intertwining her passion for fashion with her day job. First in Public Relations / Special Events for the nation’s largest bridal retailer, where she coordinated bridal and prom fashion shows nationwide and selected wedding gowns for Modern Bride, In Style and, most memorably, the Oprah Winfrey Show. Before moving South, as Director of Fashion & Beauty at a Manhattan-based marketing agency, she connected clients with trendsetters and brand ambassadors, coordinating media tours with indie artists, styling photo shoots and developing hot lists for industry insiders.
Shortly after her move to Wilmington, while scouring the streets for trendsetters and buzz-worthy boutiques for Jane Buckingham’s NY-based trend forecasting company, she developed the idea of “Style Girl” and began her column in Star-News. In July 2006, Jess forged a partnership with Shannon Dunne and founded James + Dunne Styling, offering style consultations, event styling, wardrobe editing, personal shopping and image consulting services. Jess also freelances for lifestyle magazines, such as North Carolina Signature and produces a monthly “Love It @ Lumina Style Girl Pick” video for popular Wrightsville Beach shopping center Lumina Station. Jess James hosts, styles and produces highly-anticipated fashion shows and monthly trunk shows and style swaps, which have become something of a cultural touchstone for the Wilmington market leaving an imprint both on and off the runway.